Uncover Interesting Marketing Insights
A Deep-Dive Review of Your Marketing Assets and Activities
Marketing is complicated. It requires you to understand marketing concepts and strategies, digital channels and online relationship building. It forces you to figure out which platforms will help your business stand out in a very crowded marketplace. And it encourages you to try new things, get out of your comfort zone and make an impact.
Is your marketing driving your revenue?
Do you feel you are spending too much money on marketing with less than stellar results?
Are you confused by what channels you should be using to reach your ideal target audience?
Creating an effective marketing plan is hard for most business owners. Performing a marketing assessment will help you identify the areas that are working, what is missing and which ones need your attention.
What is a Marketing Assessment?
A marketing assessment, sometimes called a marketing audit, is a deep-dive, structured review of your existing marketing assets and activities to determine how well they are serving your business. A marketing assessment usually begins with a high-level look at your overall results and then dives into deeper detail of individual aspects of your marketing plan.
Review all aspects of your Marketing Activity
Marketing plan review including business vision, strategic positioning, target audience, marketing goals
Brand audit including alignment to your values and consistency across all of your online properties
Complete website audit including performance, mobile friendliness and user experience. We also alert you to any technical issues and security risks.
Content audit including content organization
Search Engine Optimization (SEO) including on-page optimization, structured data and back links
Social media presence and local citation audit including Google My Business listing and your presence on online directories such as YellowPages and Yelp.
Report and Recommendations
Once we complete the analysis, we will document our findings and provide you with a report. This report contains:
Brand consistency across your digital footprint
Website recommendations for better user experience across all devices
Content organization and cornerstone content suggestions
SEO findings and recommendations
Local search visibility
Reputation management findings
Social media profile recommendations
We will schedule a one-hour Zoom meeting with you to present the results. We record our meeting so you can listen to the results without having to take notes. You can then review the details at your convenience.
