Business Advisory Blog

Inbound Marketing – Marathon not a Sprint

Inbound Marketing - Marathon not a Sprint

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing your business, and even more critical for your inbound marketing efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination.

Read more

Why Businesses Need a Strong Brand Identity

Why Businesses Need a Strong Brand Identity

Many small businesses feel that having a strong brand identity is not necessary. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.

Read more

Making a Profit But Have No Cash?

Making a Profit But Have No Cash?

For a business to succeed, it must generate profits but also operate with positive cash flow. For a business to be viable, cash flow is king. So having a high profit is great. But low cash flow results in a profitable business unable to pay its bills.

Read more

Web Presence Optimization – More than Just SEO

Web Presence Optimization - More than Just SEO

Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, you present a more unified, consistent image for your brand no matter where someone finds your business.

Read more