Preserving Talent during Business Succession Planning
Explore the importance of employee retention in business succession planning, with a spotlight on psychological safety and managing change.
Business Succession – Planning Your Small Business Exit Strategy
Even if you have no plans to retire, succession planning is needed in the event something happens to you – death, serious illness or disability.
The Role of Digital Marketing in Business Succession Planning
Most businesses understand the importance of business succession planning. But many fail to realize the role that digital marketing plays in the business succession planning process.
Maximize Your Marketing: Unleash the Power of a Marketing Audit
Getting consistent results from your marketing requires that you regularly evaluate how well your programs are driving inbound leads and ultimately sales. If your results aren’t what you expect, a marketing audit can help.
7 Marketing Challenges Facing Small Business Owners
Small businesses regularly face many challenges. You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention.
Nurturing Success: Operating a Small Business Advisory Board
Now that we know what a Small Business Advisory Board is and why we need one, we now need to understand what the objectives are and how it will operate to achieve those objectives.
Creating an Advisory Board: Harnessing Expertise for Success
An outside advisory board provides a range of services from acting as a sounding board or a second set of eyes, to providing expertise, guidance and insight to the business owner.
401(k) Plan: Understand Your Fiduciary Responsibility
If you’ve set up 401k plans for your employees, or are thinking of doing so, it’s vitally essential that you understand the many facets of your fiduciary responsibility to your employees regarding their 401k plans.
Content Marketing: Investing in Your Small Business Success
Small businesses should invest in content marketing. When you create and publish content that has value, you stand out from your competition.
Simple Marketing Plan – Your Roadmap to Success
All small businesses will benefit from having a simple marketing plan. It maps out your overall strategy to reach your ideal client and win new customers. Take the time to create this guide to keep you on track.
Small Business Retirement Plans – Which Should You Choose?
If you’re a small business owner, you’ve likely considered offering your employees a retirement plan. Find out what you need to know to choose the right retirement plan for your small business.
Why Businesses Need a Strong Brand Identity
Many small businesses feel that having a strong brand identity is not necessary. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
