Operating a Small Business Advisory Board
Now that we know what a Small Business Advisory Board is and why we need one, we now need to understand what the objectives are and how it will operate to achieve those objectives.
Creating a Small Business Advisory Board
An outside advisory board provides a range of services from acting as a sounding board or a second set of eyes, to providing expertise, guidance and insight to the business owner.
Why Conduct a Marketing Audit for Your Small Business
Getting consistent results from your marketing requires that you regularly evaluate how well your programs are driving inbound leads and ultimately sales. If your results aren’t what you expect, a marketing audit can help.
Simple Marketing Plan – Your Roadmap to Success
All small businesses will benefit from having a simple marketing plan. It maps out your overall strategy to reach your ideal client and win new customers. Take the time to create this guide to keep you on track.
Small Business Retirement Plans – Which Should You Choose?
If you’re a small business owner, you’ve likely considered offering your employees a retirement plan. Find out what you need to know to choose the right retirement plan for your small business.
Content Marketing – A Must for Small Businesses
Small businesses should invest in content marketing. When you create and publish content that has value, you stand out from your competition.
Business Succession – Planning Your Small Business Exit Strategy
Even if you have no plans to retire, succession planning is needed in the event something happens to you – death, serious illness or disability.
Inbound Marketing – Marathon not a Sprint
Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing your business, and even more critical for your inbound marketing efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination.
401k Plan: Understand Your Fiduciary Responsibility
If you’ve set up 401k plans for your employees, or are thinking of doing so, it’s vitally essential that you understand the many facets of your fiduciary responsibility to your employees regarding their 401k plans.
Why Businesses Need a Strong Brand Identity
Many small businesses feel that having a strong brand identity is not necessary. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
Making a Profit But Have No Cash?
For a business to succeed, it must generate profits but also operate with positive cash flow. For a business to be viable, cash flow is king. So having a high profit is great. But low cash flow results in a profitable business unable to pay its bills.
Web Presence Optimization – More than Just SEO
Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, you present a more unified, consistent image for your brand no matter where someone finds your business.
