About Triton Business Advisors

Team of Successful business owners

Specializing in high-impact business solutions

Collective Experience to Ensure the Best Results

Triton Business advisors is a full-service accounting and business advisory firm that helps its small business clients manage and build upon their success.

Through our own expertise and partnerships with other professionals, we can assemble a team across many functional areas to drive your business forward, increase profits and meet your business challenges.

Improved Decision Making

Business growth and expansion

Business valuation and exit strategy

Marketing strategy and execution

Human resources

Employee benefits

Finance and operations

Business succession planning

Tax and accounting

Why choose us

Diverse & Experienced

Our Vision

To provide small business owners access to seasoned business professionals who can advise and guide them on how to overcome their obstacles and challenges, explore opportunities for growth and achieve their business goals.

Our Approach

We take a proactive and holistic approach with our client to go beyond what most firms can offer. This approach in today’s complex business environment is an absolute must if you are looking to maximize the value of your business.

Why us?

We offer the breadth of services clients get with larger accounting and advisory firms but with more personal attention. What sets us apart is that we are comprised of a multidisciplinary and experienced group of current and former business owners who use their expertise and experience to provide in-depth and comprehensive advisory services to other business owners.

Multidisciplinary and Experienced Business Advisors

Specializing in High-Impact Business Solutions

Bob Gustafson

President, Triton Financial Group
Certified Financial Planner®

Bob Gustafson is president of Triton Financial Group, a financial advisory firm offering comprehensive financial planning and wealth management. He is a serial entrepreneur and has been involved in the financial services industry for more than 25 years. He began his career in 1991 with a Denver-based investment banking firm, went on to work for a major financial services firm and, subsequently, founded his own independent, fee-based advisory firm in 1995.

Bob holds the certified financial planner (CFP©) designation and works with individuals and business owners in a fiduciary capacity to help them grow and protect wealth.

Past Chairman of the Marlborough Chamber of Commerce board of directors, Bob has also served on the board of directors with the Northern New England chapter of the Financial Planning Association.

Bob graduated from the University of Massachusetts with a degree in general business finance. He is a radio talk show host for the “Financial Focus” heard on WCRN. He is one of the founding members of Triton Business Advisors.

Debra Murphy

Marketing Consultant

Debra Murphy is president of Masterful Marketing, LLC. With more than 30 years of experience in marketing, Debra specializes in helping businesses create a powerful web presence. Her extensive background in computer science and marketing enables her to help business owners better understand the complexities of online marketing, including search, social and content marketing.

Debra worked in corporate marketing at various high technology companies, holding positions in product management and marketing. She has held the position of Director of Marketing & Business Development at a company producing content management software and was VP of Marketing at a software security startup.

Debra holds a B.S. in Computer Science and Mathematics from Framingham State University and an M.B.A. from Worcester Polytechnic Institute. She frequently blogs and contributes to thought-leading resources like Business2Community and Social Media Today. Debra is a marketing coach, author and trusted advisor for the small business community.

George Jensen

Finance & Operations

George Jensen is president of MultiSource Finance, Inc., an independent commercial business loan brokerage. For over 25 years, George has been helping business owners and real estate investors find and obtain business loans and commercial mortgages. From owning and running several businesses, buying and selling investment real estate, and from being a part-time CFO for startups and growing small and medium sized businesses, George knows firsthand the challenges business owners and real estate investors face on a daily basis. Their biggest challenge is getting access to capital in the form of business and real estate loans.

George holds a B.A. in Economics from Trinity College in CT and an M.B.A. with a concentration in Finance and Accounting from D’Amore McKim School of Business at Northeastern University in Boston.

Todd Vroman

Organizational Psychologist & Strategist

Todd Vroman is an organizational psychologist and strategist with 28 years’ experience that includes working in diverse roles in major companies in the insurance, finance, and investment industries, including Principal Financial, MassMutual, Morgan Stanley, and The Hartford. His varied background has included business development, sales, marketing, training and team building, along with managerial responsibilities.

This wide-ranging experience has given Todd a unique perspective as well as knowledge on what makes an organization tick and how relationships and communications impact business success. More importantly, he has seen how negative human behavior, especially among people in managerial roles, can create employee disenchantment and have a harmful ripple effect across the organization.

Todd has built expertise in organization strategy, organizational alignment and effectiveness, individual and organizational assessments, executive development, employee engagement, succession planning, talent acquisition strategy and talent evaluation, group facilitation, team dynamics, corporate culture and change management. He has the PROSCI Change Management Certification and is trained in Appreciative Inquiry (a model that seeks to engage stakeholders in self-determined change with an eye on the positive aspects and opportunities before them rather than on the problems).

Abraham Santos

Senior Financial Planning Associate

Abraham Santos has been with Triton Financial Group since 2018. With previous experience working in the investment and life insurance space, Abraham has had an ideal foundation for his work as a financial advisor and business consultant. Abraham is currently pursuing the Certified Financial Planner (CFP®) designation.  

His attention to detail, listening skills, and empathy are symbols of his appreciation by his clients. He is supported by a team of specialists whose teamwork and professionalism help him build long-term relationships with his growing client base. Abraham is passionate about networking and is involved with many groups in and around Boston.

Abraham graduated from the University of Massachusetts Amherst with a degree in business economics.