About Triton Business Advisors

Team of Successful business owners

Specializing in high-impact business solutions

Collective Experience to Ensure the Best Results

Triton Business Advisors is a full-service management consulting firm that helps small businesses navigate the challenges of business growth to build an extraordinary business.

Through our own expertise and partnerships with other professionals, we can assemble a team across many functional areas to drive your business forward, increase profits and meet your business challenges.

Improved Decision Making

Business growth and expansion

Business valuation and exit strategy

Marketing strategy and execution

Human resources

Employee benefits

Finance and operations

Business succession planning

Tax and accounting

Why choose us

Diverse & Experienced

Our Vision

To provide small business owners access to seasoned business professionals who can advise and guide them on how to overcome their obstacles and challenges, explore opportunities for growth and achieve their business goals.

Our Approach

We take a proactive and holistic approach with our client to go beyond what most firms can offer. This approach in today’s complex business environment is an absolute must if you are looking to maximize the value of your business.

Why us?

We offer the breadth of services clients get with larger advisory firms but with more personal attention. What sets us apart is that we are comprised of a multidisciplinary and experienced group of current and former business owners who use their expertise and experience to provide in-depth and comprehensive advisory services to other business owners.

Multidisciplinary and Experienced Business Advisors

Specializing in High-Impact Business Solutions

Bob Gustafson

President, Triton Financial Group
Certified Financial Planner®

Bob Gustafson is a serial entrepreneur and has been involved in the financial services industry for more than 25 years. He began his career in 1991 with a Denver-based investment banking firm, went on to work for a major financial services firm and, subsequently, founded his own independent, fee-based advisory firm in 1995.

Bob started Triton Business Advisors after seeing a need for ethical consulting and advisory services for small business owners. Most of these owners didn’t have access to the type of resources they could trust. Triton Business Advisors offers the same type of services that larger management consulting firms offer targeted at the needs of the small business.

Past Chairman of the Marlborough Chamber of Commerce board of directors, Bob has also served on the board of directors with the Northern New England chapter of the Financial Planning Association.

Bob graduated from the University of Massachusetts with a degree in general business finance. He was a radio talk show host for the “Financial Focus” heard on WCRN.

Debra Murphy

Marketing Consultant

Debra Murphy is president of Masterful Marketing, LLC. With more than 30 years of experience in marketing, Debra specializes in helping businesses create a powerful web presence. Her extensive background in computer science and marketing enables her to help business owners better understand the complexities of online marketing, including search, social and content marketing.

Debra worked in corporate marketing at various high technology companies, holding positions in product management and marketing. She has held the position of Director of Marketing & Business Development at a company producing content management software and was VP of Marketing at a software security startup.

Debra holds a B.S. in Computer Science and Mathematics from Framingham State University and an M.B.A. from Worcester Polytechnic Institute. She frequently blogs and has contributed to many thought-leadership articles on marketing. Debra is a marketing coach, author and trusted advisor for the small business community.

Jason Michalik

Business Development

Jason Michalik has been with Triton Business Advisors since 2023.  With previous experience in public facing positions and a passion for small businesses in the area, he is able to excel as a business development specialist.  

At Triton Business Advisors, Jason is responsible for identifying new business opportunities, building relationships with potential clients, and researching the needs of business owners in the area.  He thoroughly enjoys networking online and in person.

Jason graduated from the University of Massachusetts Amherst with a degree in Managerial Economics